VisitAberdeen has, this week, launched a Chinese version of its website in a bid to attract more visitors to the area.
The website, which was launched on Monday January 5, is intended to attract a share of the $128 billion China spends every year on overseas leisure and business tourism.
With a total population of 1.357 billion, only 10 million of China’s residents can speak English. VisitAberdeen believes it is critical to promote the city and Shire as a leisure and business destination to the Chinese in their native language.
Working in partnership with media agency China Business Network (CBN), VisitAberdeen has created the site to promote the area to the Chinese market.
Steve Harris, Chief Executive of VisitAberdeen said: “The Chinese language website will provide us with the opportunity to reach one of the wealthiest markets in the world, and promote Aberdeen as a leisure and business tourism destination.
“Less than 1% of the population in China can speak English, so the creation of the new site will allow us to reach the 638 million Chinese people who are online and make $22 billion worth of internet travel bookings every year.
“CBN represented VisitAberdeen at the China International Travel Market in November this year, and we are planning to attend two events in 2015 in China; Incentive Travel and Conventions Meetings China; and China Outbound Travel and Tourism Market. These events are important for us to attend as it will allow us to meet and discuss what the Aberdeen area has to offer Chinese tourists with key tourism influencers.”
Aberdeen, as well as Deeside and Donside, has a wealth of cultural attractions like Marischal College, Balmoral Estate, historic castles, breathtaking scenery and distilleries such as Royal Lochnagar at Crathie.
VisitAberdeen is a partnership between Aberdeen City Council and the industry including Aberdeen City and Shire Hotels Association and Aberdeen Inspired.
For further information on bringing tourism to the Deeside, Donside and Aberdeen, contact VisitAberdeen on 01224 900490 or visit www.visitaberdeen.com.