VisitScotland will collaborate with Aberdeenshire Council’s library service to provide information to visitors, the Piper can exclusively reveal.
Visitors and residents in Banchory can explore everything from Dickens to Dunnottar and Rankin to Royal Deeside, as the two organisations team up to offer inspiration and information.
As of April 1, Banchory VisitScotland Information Centre will no longer operate from its current Bridge Street location and Banchory Library, which is located upstairs in the same building, will take on the running of information provision for the 2015 season.
This new arrangement will mean that visitors to Deeside can also benefit from the local knowledge of library staff.
The collaboration will also offer extended opening hours and higher visibility, improving the opportunity to attract more people.
The library is located in Scott Skinner Square, a more prominent position for visitors than previously.
This new partnership should entice many more to visit.John Harding
Visitor information will be accessible from 10am-7pm Monday, Tuesday, Wednesday and Friday, 10am-2.30pm Thursday and 10am-3pm on Saturday, between April and October.
This collaboration follows similar activity last month with the introduction of a library point within Braemar’s VisitScotland Information Centre. The library point replaced the mobile library and increased this important literary service to virtually full-time, around the Centre’s opening hours, seven-days-a-week.
Philip Smith, VisitScotland Regional Director, said: “We are absolutely delighted to be part of these collaborations with the library services at Banchory and Braemar and we hope in inspire visitors and residents alike with both the fictional and factual information on offer!
“In the current economic climate, it’s more important than ever that we take a collaborative approach to promoting tourism. We will continue to work with our colleagues in Aberdeenshire Council and the local tourism industry to ensure that the information provision available to visitors to the region meets future demands and expectations.
“It is important for VisitScotland to consistently review how it delivers information, to ensure that we meet the needs of our visitors. The way that our visitors access information about Scotland has changed dramatically in the last decade, with an increased focus on digital channels, and we are responding to those changes to make sure we are reaching people in the most effective way we can.”
Aberdeenshire Council’s Head of Lifelong Learning and Leisure, John Harding, said: “We have already had very positive feedback regarding the collaboration between the Library Service and VisitScotland in Braemar and we are looking forward to seeing a similar service promote Banchory as a tourist destination, with plenty for visitors to see and do in the area.
“Scott Skinner Square is one of the town’s focal points and with current proposals underway to regenerate it, this new partnership should entice many more to visit and see exactly what, in the words of the famous musician himself, ‘Bonnie Banchory’ has to offer.”
Visitors will be able to access information from Banchory Library, in Scott Skinner Square, Banchory, during the season April-October as follows: Monday, Tuesday, Wednesday and Friday - 10am to 7pm; Thursday – 10am to 2.30pm and Saturday – 10am to 3pm.
Braemar VisitScotland Information Centre is located in The Mews, Mar Road, Braemar, and is currently open from 9.30am to 4.30pm daily, and 9.30pm-5pm daily, from May 18.