#AWindowOnScotland is urging residents to share online the sights they can see from their properties.
VisitScotland hopes it will create a virtual vision of Scotland’s towns, villages and cities and remind everyone what is waiting for them to explore when travel restrictions are lifted.
From the mundane to the sublime, the national tourism organisation believes each view will create an authentic picture of Scotland – and spread some joy between neighbours, friends and visitors during these uncertain and challenging times.
Twitter users are asked to take a picture of a view from their property and post it on social media using the hashtag #AWindowOnScotland and their location (i.e #Stirling, #Aberdeen, #Glasgow etc).
The campaign will carry a very clear stay at home message while allowing everyone to show their part of Scotland to the world.
The tourism industry is facing its toughest-ever challenge at the moment, as the COVID-19 pandemic continues to cause national and international travel restrictions.
VisitScotland is closely monitoring the situation as it develops to ensure it is in the best position to work with the Scottish Government and other key partners to manage what is happening as effectively as possible.
Malcolm Roughead, chief executive of VisitScotland, said: “At the moment it is important we stay at home but while we can’t get out, we saw an opportunity to create something that will remind people of what Scotland has to offer when this is over.
“When people are apart and feeling isolated, it is more important than ever to bring them together in an act of solidarity to show the warm, welcoming and friendly spirit of Scotland’s people.
“#AWindowOnScotland will spread the love of our home towns, villages and cities from across Scotland to our friends, neighbours and visitors and expand the window for the world during this challenging time.
“We hope this campaign will also offer tourism businesses an outlet to showcase their own views of Scotland and inspire visitors to see them for themselves when they can in the future.”
For further information of VisitScotland’s response to the COVID-19 pandemic, visit www.visitscotland.org/supporting-your-business/advice/coronavirus.